David Jones' South-By Fly-By (Why You Should Care)
Havas CEO David Jones is presenting at the SXSW conference Friday afternoon. His topic: why corporations need to do good to do well. It’s a subject he’s pretty familiar with, having written a book about it a year or so ago called “Who Cares Wins: Why Good Business Is Better Business.” The tie to SXSW? Social Media. Jones argues that social responsibility and social media are intrinsically interlinked. Social media, he argues has created a world of radical transparency forcing businesses, politicians and leaders to be more socially responsible, rewarding those who are and removing those who aren't.
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