You Know You're At SXSW When . . .
You know you're in Texas when you look out your hotel window and see a guy with a cowboy hat holding a beer with his foot on the bumper of his truck. Just like you know you're at SXSW when the conference bag has a radio frequency identification (RFID) or near field communications (NFC) chip, along with a QR code to make it interactive.And say hello to the press greeter. He's a funny guy.