South Africa Leads U.S. Online Payment Trends
South Africa shows many of the trends happening in the U.S. Some 56% go online several times daily, 46% research product online and then make the purchase, and 26% go into a store to research a product (showrooming) and then change their mind and buy something else. About 80% of consumers in Africa do not have a bank account, but they do have a SIM card to make electronics transactions, according to Toby Shaphak speaking at SXSW.
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