What If Your Electronic Wallet Freezes?
I saw a funny billboard on the way to SXSW Saturday morning. It asks "What if your electronic wallet freezes?" As I drove by I read the words "Isis," the Isis Mobile Wallet, which lets consumer carry loyalty cards and offers on your phone. When I arrived at the Austin convention center LevelUp was offering $5 in credit for anyone willing to give it a try. I thought it was ironic. Guess you had to be there.