How Should Marketers Address Language Barriers In Electronic Media?
Something marketers may not often think about is the shrinking world that will converge languages. There are about 7105 languages spoken in the world today, according to Kevin Scannell, citing stats from the UNESCO. About half the languages spoke today will be gone in about 100 years. One of the big obstacles is overcoming the fact that many languages are not suitable for computing and connectivity. With Twitter, Facebook and other social sites expanding across the world, how will marketers address language barriers in electronics media? It's not just across cultures, but also demographics and age.