SXSW: How Behavior Influences Marketing
What are the tactics of influence and how can technology make it easier for people to follow through? Chris Risdon talks about behavioral changes as value proposition at SXSW and how technology and the environment influences decisions. He describes ways to align motivation with a trigger, such as a natural disaster and donating money to the cause. The series of events should not take several steps. The behavior doesn't lineup with the motivation and the technology allowing you to make a donation with a click. We saw the alignment during recent natural disasters, allowing people to text a number and donate $10. We're also seeing this in pet store donations, he said, through point of sale systems where people can donate to animal charities.