Google Shopping Adds B2B Suppliers, Competes With Amazon Supply
Google has rolled out a beta version of a Google Shopping site for electrical and electronics products, clearly indicating that the search giant plans to build engines for market segments through online catalogs and tie them together similar to the way Amazon and eBay did for books, toys, automobiles and more.
Amazon also offers a site called Amazon Supply that catalogs more than 600,000 parts.
Today, Google's site only includes electrical and electronic products, but there's clearly room to expand into categories such as capacitors, circuit boards, LCD glass, and reference designs. Type in "semiconductor" and results retrieve about 114,349 parts from Google verified suppliers, which passed the verified authentication process that they paid Google to perform.
The verification process requires a credit check and business registration, although the engine clearly states on the site it does not guarantee any of the products. The site lists information such as minimum order, part number, type, whether or not it's customizable, power restrictions, and more.
Click on the supplier's name and a landing page provides the company's address, description and complete catalog of its parts. Down the right rail Google lists product categories. Some suppliers have a page allowing the ability to request more information, and it wouldn't surprise me if Google adds a request for quote (RFQ) page or ecommerce capabilities.
It's clear that Google could also offer ecommerce services, where the engine would bypass electronic component distributors and allow companies to sell direct to clients. It would mean that electronic components distributors like Avent, Arrow Electronics, and DigiKey would need to increase service offerings to keep their companies in demand.
Perhaps cataloging the world's information now means all the world's products. Imagine product listing ads (PLAs) for every product in the business-to-business (B2B) sectors, such as the millions of screws, bolts and nuts required for woodworking, plumbing tools, and automotive supplies.
Recent Search Marketing Daily Articles
-
Search Data Creates Dominance May 17, 3:25 p.m.
Google mines data for future product ideas through connected screens and applications by tapping into everything ...
-
Why Search Marketers Should Follow Google From Search To Results Engine May 16, 2:59 p.m.
Content at the Google i/o conference fills the heads of developers with ideas about innovative and ...
-
How Google's Sensor Networks Affect Advertisers May 15, 12:58 p.m.
Google plans to deploy a series of sensors at the Google I/O developer conference that begins ...
-
Bing It On, Yahoo May 14, 3:02 p.m.
Oh, please. The reports that Yahoo wants to wiggle out of the 10-year deal with Bing ...
-
How Search Becomes The Building Blocks For Online Services May 13, 1:46 p.m.
When engineers build a product, they often begin with a reference design or kit, which contains ...
-
7 Steps To Better Video SEO May 10, 1:10 p.m.
YouTube released plans Thursday that allow channel producers to sell paid video subscriptions that will create ...
-
Money Doesn't Grow On Trees May 9, 11:54 a.m.
If you leave your printed coupons at home, don't want to pay for ink or waste ...
-
Local Search To Increase Ad Views May 8, 11:45 a.m.
My mother sits at the kitchen table and opens the printed Yellow Pages book to find ...
-
The Relationship Between Behavior And Search May 7, 12:06 p.m.
Analyzing data and cross-channel segments can give search marketers deep insight into their customers, but did ...
-
Real-Time Inventory Feeds For Shopping To Follow RT Ad Bidding May 6, 10:51 a.m.
Brands and retail stores are ready. A local inventory feed that enables consumers to search Google ...
Be the first to comment on "Google Shopping Adds B2B Suppliers, Competes With Amazon Supply"
Leave a Comment