CNN Partners With Nielsen For Expanded Viewership Metrics
Adweek, Tuesday, March 12, 2013 3:45 PM
Partnering with Nielsen and Arbitron, CNN has developed a new metric product, CNN All-Screen, to measure out-of-home and cross-platform viewing of the cable network, writes Sam Thielman. "It's a strategy CNN needs to work; traditional linear cable ratings have always given the network’s footprint short shrift, and it wants to sell every measurable viewer."
Recent Around the Net In Media Articles
-
Phillips To Become 'Glamour' Publisher June 18, 5:50 p.m.
Masthead shuffle at Condé Nast: Connie Ann Phillips is returning to the company as publisher of ... -
Scripps, A&E Roll Out TV Everywhere Apps June 18, 5:50 p.m.
Three of A&E's channels -- the History Channel, Lifetime and A&E -- are launching Android apps ... -
MySpace To Stream 'Jimmy Kimmel Live' Music Sets June 18, 5:50 p.m.
In a partnership aimed at regaining "cultural relevance," the newly revived MySpace has signed a one-year ... -
WaPo Launching Paywall For Southern Maryland Papers June 17, 3:07 p.m.
The Washington Post Company is rolling out a paywall for its Southern Maryland Newspapers: the Maryland ... -
Martha Stewart Omnimedia Redesigns Flagship Pub After $3M Earnings Loss June 17, 3:07 p.m.
In the wake of $3 million in earnings losses in the first quarter, Martha Stewart Omnimedia ... -
Charter And Time Warner Deal Seen As Unlikely June 17, 3:07 p.m.
Charter Communications, mulling its acquisition strategy, has made overtures to Time Warner Cable. But "sources close ... -
How CNN's Jeff Zucker Is Changing Its Formula June 14, 3:05 p.m.
Under the leadership of president Jeff Zucker's, CNN is "readying a bevy of docuseries that could ... -
Viacom Launches Streaming, Social Apps For MTV June 14, 3:05 p.m.
Viacom is launching the first in a series of apps that will combine video and social ... -
Meredith Targets Moms With Mobile App June 14, 3:05 p.m.
A Meredith Corp. exec is bullish about the recent launch of its free Mom+ parenting app, ... -
Bauer Publishing To Launch Three Mags June 14, 3:05 p.m.
Bauer Publishing will debut three magazines in the U.S. this fall: Closer, a "hybrid of a ...
Be the first to comment on "CNN Partners With Nielsen For Expanded Viewership Metrics"
Leave a Comment