News Brief

Madden Cover Vote Is On

Mar 12, 2013, 5:35 PM
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Electronic Arts has kicked off what has become an annual March ritual: it’s Madden cover vote.

This year, in honor of the game’s 25th anniversary, EA is pitting 32 NFL legends against 32 new league stars (in separate brackets). The winner of each bracket will face off against each other in the finals for the right to appear on the cover. Voting, which can be accomplished through www.ESPN.com/MaddenVote, runs through April 24.

Madden NFL 25 will be a culmination of 25 years of innovation when it launches in August and there is no better way to honor our incredible history than by engaging our fans in the ultimate debate of old school vs. new school,” said Anthony Stevenson, Senior Director of Marketing at EA Sports, in a statement. “Our fans’ passion has built the Madden NFL franchise into what it has become, so it’s only fitting that they decide who should be the face of this special year of Madden NFL; whether it be one of the NFL’s brightest young stars or an all-time legend of the game.”

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