Carat's Rzepka Sees Programmatic Buying As Path To Addressable Video Ads

Recent RTM Daily Articles

• SAP Commits Additional $250 Mil. To Real-Time Fund  May 17, 1:55 p.m.
  Venture Beat has reported that SAP has committed an additional $250 million to its high-performance analytics ...
• 'Tricks Don't Work In Social'  May 17, 12:57 p.m.
  At IAB's recent Social Media Agency Day, one of the panels was titled, "Social: Planning for ...
• The Telegraph's Izlan: RTB Offers More Control  May 17, 12:18 p.m.
  Rubicon Project today release a Q&A with Lara Izlan, head of programmatic trading and yield optimization ...
• Why Brands Need A DSP  May 16, 7:34 p.m.
  The Drum reported that at the IAB Mobile Engage conference, Emmett Geany, business development director, Adfonic, ...
• Wilson Predicts 10 Years Until Full Programmatic  May 15, 11:55 a.m.
  "Within 10 years, all digital media will be traded programmatically," Brett Wilson, CEO and co-founder of ...
• Real-Time Analytics Can Complicate Existing Challenges In Email  May 14, 3:37 p.m.
  On Monday, BtoB explained why real-time analytics are often double-edged swords for email marketers. Citing a ...
• RTB Video - One Among Many?  May 8, 3:58 p.m.
  ClickZ asked today whether or not real-time bidding (RTB) is the only winner in the online ...
• EBay To Share Data  May 6, 12:07 p.m.
  Adweek reported today that "eBay will soon start sharing its user data with brands so they ...
• Programmatic Display, AdWords, Or GDN For Online Targeting?  May 6, 11:49 a.m.
  Search Engine Land today pitted AdWords, Google Display Network (GDN), and programmatic display against each other ...
• Why RTB Should Be Adopted Now  May 3, 1:07 p.m.
  The Drum gave 10 reasons why RTB is needed as part of a company's "performance strategy." ...