FTC Says Social/Mobile Ads Need Disclosures
The FTC has updated its guidelines: no murky mobile communications from brands. The agency said "constrained" ads on mobile platforms or social networks still have to reveal their true purposes and show realistic figures. Marketers can't use things like multiple posts, and pop-ups to hide disclaimers. In other words, when you see some flameball saying he or she just loves using this or that natural shape improver, they'd better say it's an ad.