Pew: Almost Half Of Teens Own Smartphones
Nearly half of American teens now have smartphones and one in four are “cell-mostly” Internet users, according to a new study of teen mobile use. Among key findings from the Pew Research Center survey of 802 people aged 12-17 and their parents:
-78% of teens now have a cell phone, and almost half (47%) of them own smartphones. That translates into 37% of all teens who have smartphones, up from just 23% in 2011.
-23% of teens have a tablet computer, a level comparable to the general adult population.
-95% of teens use the Internet.
-93% of teens have a computer or have access to one at home. Seven in ten (71%) teens with home computer access say the laptop or desktop they use most often is one they share with other family members.
Mobile Web access is common among teens:
4% teens ages 12-17 say they access the Internet on cell phones, tablets and other mobile devices at least occasionally.
-25% of teens are “cell-mostly” Internet users—far more than the 15% of adults who are cell-mostly. Among teen smartphone owners, half are cell-mostly.
-Older girls are especially likely to be cell-mostly internet users; 34% of teen girls ages 14-17 say that they mostly go online using their cell phone, compared with 24% of teen boys ages 14-17. This is notable since boys and girls are equally likely to be smartphone owners.
-Among older teen girls who are smartphone owners, 55% say they use the Internet mostly from their phone.
Read more on the Pew findings here.
Recent Raw Articles
-
Y&R, 90 Years Young, Digitally Celebrates In Times Square Today May 23, 1:03 p.m.
A 90-year old ad agency is using some new-fangled technology to celebrate today in real time ...
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
-
Facebook's Comm. Head Yu Leaves For Startup May 13, 3:14 p.m.
Larry Yu, Facebook’s director of communications for the last five years, is leaving the social networking ...
-
Kaplan Succeeds Sheehan As CEO Of Hill Holiday May 13, 12:37 p.m.
Mike Sheehan is stepping down as CEO of Interpublic's Hill Holiday and is being succeeded by ...


Be the first to comment on "Pew: Almost Half Of Teens Own Smartphones"
Leave a Comment