NYTCO Adds Conde Nast, 'People' To Ricochet
Ricochet, the content marketing platform launched by The New York Times Co. in April of last year, is adding a number of publications to its list of partners, including the entire
Condé Nast magazine portfolio, People, Forbes and Advertising Age.
Using Ricochet, publishing partners make their content available to advertisers
that want to associate their brands with, for example, articles about a particular subject. After the advertiser chooses an article consistent with their content strategy, Ricochet creates a unique
Web address pairing the article with the advertiser’s marketing message, which the advertiser can then share with social media followers, newsletter subscribers, and so on.
In addition
to a new advertising revenue stream, the platform also benefits publishers with increased exposure for their content.
The 26 Condé Nast titles available through Ricochet
include Allure, Architectural Digest, Ars Technica, Beauty Inc, Bon Appetit, Brides, Traveler, Details, Epicurious, Footwear News, Glamour, Golf Digest, Golf World, Gourmet, GQ, Lucky, M, Self,
Style.com, The New Yorker, Teen Vogue, Vanity Fair, Vogue, W, Wired and WWD. Time Inc. plans to make additional titles available after a pilot phase with People.
Separately, earlier this week, The New York Times revealed that it is preparing a major redesign of its Web site, with a new configuration resembling a mobile app. The new look promises to
simplify navigation and enable readers to organize content according to their own interest, for example by allowing them to create a list of shortcuts to their favorite sections and content
categories.
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