DreamWorks Offers Fox Duet
DreamWorks Animation will link with "American Idol," looking to drive traffic to its new film "The Croods," which opens March
22. Show contestants will sing "Shine Your Way" from the 3D comedy on the March 14 results show.
As the contestants sing the original song for the film, footage will be on display behind them.
The promotion includes two members of the broader Fox family, as 20th Century Fox will be distributing the DreamWorks film. Under a new five-year deal, the 20th Century Fox studio will be distributing that film and others from DreamWorks starting this year, although DreamWorks retains some rights. The arrangement requires marketing support.
The music, which involves the USC marching band, will be released by Relativity Music Group March 19 -- just before the film opening. The film stars include Nicolas Cage, Emma Stone and Ryan Reynolds.
DreamWorks Animation, a publicly traded entity, has four more films teed up over the next two years.
"American Idol" has seen ratings drop this season. For its Wednesday show, by one metric, ratings in the 18-to-49 demo are down 19% to a 5.4 average, while the Thursday results show has experienced a similar 18% drop to a 5.0.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "DreamWorks Offers Fox Duet"
Leave a Comment