Searching For Less Stress And More Living

Born between 1946 and 1964, Baby Boomers are stylish, active and resourceful. They grew up with an active mindset that changed culture, music, art, civil rights, politics, media, sex and relationships. They are now ages 48-66 and are searching for less stress and more living. They may be an empty nester, married, divorced or a grandparent. They prefer less traffic, fewer taxes and more fresh air and exciting activities. They are going back to school, volunteering, exercising regularly and feeling younger then their driver’s license IDs. 

Baby Boomer Online Facts:

  • 71% of Boomers go online every day for research and social connection (Pew Internet)
  • 66% of Boomers send text messages (Deloitte)
  • Boomers dominate 94% or 1,023 out of 1,083 consumer packaged goods categories (Nielsen)
  • Boomers spend more money each month on technology than Gen X or Gen Y – an average of $650 per month (Forrester Research)

There are no rocking chairs in their future – they prefer Pilates, hiking, biking, volunteering, wine club, book club, university classes, surfing the web, telecommuting, yoga, golf, tennis, walking dogs, senior dating and plenty of social activities. They are grabbing their iPhones and tablets, keeping in touch and scheduling out their week. 

One of the relocation web sites for Boomers is called Best Boomer Towns. According to Del Webb’s annual Baby Boomer survey, approximately 34 million of our nation’s 78 million Baby Boomers are researching their next move. They want to move away from the cold, snow, rain, traffic and crime. Each location was chosen for the on-the-go active boomer and includes real time news, weather, podcast and facts. Key criteria for making their location choice includes:  

  • University access
  • Health care options
  • Airport access
  • Dining options
  • Culture activities
  • Moderate to good weather
  • Low crime
  • Active lifestyle
  • Average cost of living
  • Range of home prices 

Baby Boomers believe old age begins at 80, and they feel 15 years younger then they actually are. (Del Webb survey). Whether it’s a 55 + community, country club or condo, Baby Boomers will make the best of it driving their Corvette, traveling to Europe and keeping in touch on Skype!

Tags: baby boomers
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1 comment about "Searching For Less Stress And More Living".
  1. Paula Lynn from Who Else Unlimited , March 18, 2013 at 2:37 p.m.
    Why does it seem that everybody knows this except for the 18-49 targeters ?