2012 Restaurant Ad Spend Rises 4%
Burger Business, Monday, March 18, 2013 10:54 AM
The restaurant industry’s spending for advertising has outpaced the average for all U.S. business. According to data from Kantar Media, restaurants spent $6.185 billion on advertising in 2012, a 4% increase from the $5.912 billion spent the previous year. Total ad advertising for all categories rose just 3% to $87.502 billion in 2012, up from $84.916 in 2011.
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