• March 18, 2013

TubeMogul last week released its quarterly report on the state of programmatic video advertising in the US. In the report, TubeMogul sought an answer to the question: Is there an online video primetime? 

The findings suggest that there is a primetime for online video, and it is just as important to advertisers as primetime for television. The primetime for online video is between 8PM and midnight. 

The numbers show that advertisers have this figured out already, with 17.4% of all pre-roll impressions (highest percentage among all time periods) happening between 8PM and midnight. Additionally, TubeMogul reports that more and more of that pre-roll inventory is becoming available for programmatic buying.