Branded Magazines Compete Against Trad Pubs
ClickZ, Monday, March 18, 2013 3:48 PM
Beyond branded blogs -- "popular for close to a decade" -- comes "the emergence of branded magazines... in the form of online publications created and produced by brands and their agencies to directly compete with traditional magazines," writes Tessa Wegert. For example, Degree deodorant's "The Adrenalist" "has produced content and videos on the 'coolest adventures, extreme sports, speed, gear, and gadgets.'"
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