Ikea Adds Free Umbrellas To Random Acts Effort

  • March 19, 2013

Ikea says it will give away free umbrellas outside its stores, as part of its national Ikea Random Acts of Life Improvement program. The U.S. arm of the Swedish company, based in Conshohocken, Pa., has previously given away tree seedlings, Ikea coffee, Ikea Blue Bags, and Ikea soft toys, and says the aim is “to surprise and delight the public with tokens of appreciation to improve everyday moments in their lives.”  It’s promoting the giveaways via Twitter.

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