• March 20, 2013

AdzCentral, a Singapore-based real-time media buying platform, today announced that it raised $3.2 million (S$4 million) in Series A funding. The round of funding was led by venture capital investors Electric Sheep Capital and Digital Media Partners.

"Tens of billions of dollars are spent every year on advertising in APAC, but it is usually done using traditional upfront, opaque and rigid approaches," stated AdzCentral Founder and CEO Reza Behnam. "That means companies and brands are not getting the best return on investment."

AdzCentral's platform, AdzCentral Scientific Media Buying, launched in 2010.