Rich media provider EyeWonder, Inc. announced Tuesday that it will bring streaming video TV spots to online games. CartoonNetwork.com will be the first content provider to use the format. Ads will be
shown pre-game and between levels as consumers play games at the CartoonNetwork.com site. Clients that already use EyeWonder video ads to address in-game audiences include Atari, CBS Television,
Gamefly, Kellogg's, Nintendo, and Post Cereals. EyeWonder's in-game publisher network includes Pogo.com, AOL Games, CartoonNetwork.com, and EA Games.
