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From Coke Zero To Final Four Marketing Madness

Coca-Cola is ready for the Big Dance, even if your brackets fall flat, with multi-media marketing that includes an "It's Not Your Fault" TV campaign, an alliance with Conan, a mobile app and a takeover of its hometown Atlanta, the site of this year's Final Four games and related festivities.

Read the whole story at NYSportsJournalism.com »

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