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McDonald's Monopoly Goes Mobile

McDonald’s is taking its annual Monopoly promotion onto mobile devices for the first in a bid to expand the reach of the game. Participants can play ‘Monopoly Fortunes’ digitally by entering a code from stickers on McDonald’s items onto a virtual game board. Online users are guaranteed to win a prize every time they play. The effort is supported by a TV campaign via Leo Burnett starring brand character Mr. Monopoly. 

Read the whole story at Marketing Week »

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