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Avoiding Paid-Search Testing Mistakes
- PPC Hero, Friday, March 22, 2013 4:19 PM
Avoiding paid-search test mistakes becomes challenging as more campaigns are run by marketers. Sam Owen takes us through a few examples on things to avoid, the metrics to analyze, the best time to look at the data, and whether it makes more sense to conduct the tests per ad group or bring the data together. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.