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'Esquire' Launches Siri-Style App

  • Mashable, Friday, March 22, 2013 11:41 AM

Esquire magazine just rolled out a free iPhone and iPad app that allows readers to to "have an interactive, 'conversation-style' experience with a handful of Esquire personalities, including fashion director Nick Sullivan, drinks correspondent David Wondrich and Cutler Salons owner Rodney Cutler," writes Lauren Indvik. The app "combines a guided Q&A format with speech recognition technology to simulate conversation via pre-recorded responses."

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