Trusting your gut and making a good first impression are tips Chaunsea Keller heard from her mother when she would go out on dates. The VP of E-proDirect has taken her mother's advice and turned it into an advice column for email marketers. Among other dating tips that Keller says marketers can apply to their email programs include: "Make Yourself Available," and "Don't Give it All Away on the First Date."
Interesting perspective and one I completely agree with. I wrote a similar a few weeks back on welcome messages being similar to a first date. http://www.ciceron.com/2013/03/dont-stand-up-new-email-subscribers-always-send-a-welcome-message/