Mag Bag: 'Elle' Partners With Net-a-Porter

by , Mar 28, 2013, 5:45 PM
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Elle-magazine-April-2013-BElle Partners With Net-a-Porter

Fashion powerhouse magazine Elle is making it easier for readers to buy products through a new partnership with Net-a-Porter, an online e-commerce platform that has just launched a selection of makeup, hair, fragrance, nail polish and skin care products.

The deal will give Elle Web site visitors access to over 1,200 luxury products from Net-a-Porter, according to Mashable.
 
The Net-a-Porter portal on Elle allows users to browse and search for products by a variety of characteristics, including category, color, price, and designer, Mashable reports. Elle is helping promote the new online offering with six slide show lookbooks featuring products from Net-a-Porter. The integration is part of a display advertising deal with prominent Net-a-Porter messages on the site.
 
Earlier this month, Condé Nast announced that it is partnering with (and investing in) e-commerce platform Farfetch. Condé was the lead investor in a $20 million round of funding for Farfetch, which connects online shoppers with 250 tony boutiques around the world, offering approximately 82,000 curated products.

According to the site, it has around 150,000 customers in 140 countries, who spend an average $680 per order. Previously the high-end publisher also took a stake in Rent the Runway, often described as the “Netflix for fashion.”

New York Unveils New Tablet App
 
New York magazine has unveiled a new version of its app for tablet computers. The new iPad app includes a daily news stream with content drawn from New York’s various blogs, as well as an interactive version of the magazine, according to Women’s Wear Daily. One of the main features is a “window shade” function that allows readers to swipe between blog posts and features from the print magazine -- provided, of course, they have a subscription. The new app was designed in collaboration with The Wonderfactory.
 
Esquire Collects War Stories
 
Esquire has published a new e-book collecting some of its best war reportage. The new volume, a collaboration between Esquire and digital publisher Byliner, is titled “War: The Eighty Greatest Esquire Stories of All Time, Volume 2.” It includes “M,” by John Sack, Philip Caputo’s “A Rumor of Resistance,” Colby Buzzell’s “The Making of the Twenty-First-Century Soldier,” and Lieutenant J. K. Taussig’s “My Crew at Pearl Harbor,” among others. War is available in the new Byliner Premium subscription reading service, or for $3.99 at Amazon's Kindle Store, Apple's iBookstore, BarnesAndNoble.com, and Kobo. It is also available at Esquire.com.
 
The Economist Unveils New Blog, “The Economist Explains”
 
The Economist has launched a new blog, “The Economist explains,” which covers business, politics, and science. The blog will include links to other Economist coverage, where appropriate. The magazine explains “The Economist explains” that: “On this blog, our correspondents explain subjects both topical and timeless, profound and peculiar, with The Economist's trademark clarity and brevity.”

Swartz To CEO, Hearst
 
Steven Swartz will take over as CEO of Hearst Corp. in June, replacing longtime CEO Frank Bennack, the company announced this week. Swartz is currently Hearst’s president and chief operating officer. Bennack will continue to serve as executive vice chairman of the Hearst Board of Directors and chairman of the Corporation's Executive Committee. In addition to his executive roles, Swartz is also a director of Hearst Corporation, a trustee of the trust established under the will of William Randolph Hearst and a director of the two Hearst Foundations.
 
Lundy to VP, Associate Publisher, Departures
 
Jason Lundy has been named vice president and associate publisher of Departures, the luxury lifestyle magazine published by American Express Publishing for its Platinum Card and Centurion members. Lundy previously served as senior vice president of global marketing for the Belvedere Vodka brand at LVMH Moët Hennessy Louis Vuitton. Before that he worked in a variety of marketing and strategic planning roles at The Hearst Corporation for both Harper’s Bazaar and Esquire magazines from 1996-2007.
 
Araya-Weil to SVP, Publisher, Parade
 
Stella Araya-Weil has been named senior vice president and publisher of Parade magazine. She previously served as Associate Publisher of Essence Communications at Time inc. Before that, she held the role of corporate sales director for Time Inc. Branded Solutions, focused on packaged goods, auto and retail partnerships.

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