MPA Membership Rises, Group To Detail Marketing Effort
Oct 24, 2004, 12:00 AM
A total of 31 domestic magazine publishers have joined as members of the Magazine Publishers of America since October 2003, the MPA announced Sunday during the opening of the 2004 American Magazine Conference in Boca Raton, Fla. That's up from the 25 publishers that joined the MPA between October 2002 and October 2003. Among the new members was a reinstated New York Magazine Holdings. Highlights scheduled for today's general session of the AMC include details of the MPA's three-year, $40 million marketing campaign.