Webster Bank Taps Sapient Nitro As Marketing AOR

  • April 3, 2013

Webster Bank, a regional bank serving businesses and consumers from Westchester County, N.Y. to Boston, Mass., t selected SapientNitro as its marketing agency of record. SapientNitro was chosen based on its long-term partnership and track record with the bank. As AOR, SapientNitro’s scope of services will expand to include, among other duties, brand communications and marketing services, strategy development, Web site development and media planning and buying.

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