Fifth Month of Magazine Advertising Growth in SeptemberTotal magazine rate-card-reported advertising revenue for the month of September 2004 closed at $2,286,636,158, an increase of +17.1% compared to September 2003, according to Publishers Information Bureau (PIB). Ad pages totaled 25,165.36, up +8.5% from last year. Year-to-date, rate-card-reported revenue closed at $14,908,324,440, an increase of +9.7%, with ad pages totaling 164,277.46, registering a +2.2% gain. Nine of the 12 major advertising categories recorded both PIB revenue and page increases for September compared to last year, with five categories posting double-digit gains: Retail; Home Furnishings & Supplies; Food & Food Products; Financial, Insurance & Real Estate; and Public Transportation, Hotels and Resorts. Financial, Insurance & Real Estate has recorded its seventh consecutive month of increases in September. September 2004Class2004 Dollars% Chg2004 Pages% Chg Apparel & Accessories 286,773,588 8.6 3,622.29 2.5 Retail 224,763,345 54.7 2,675.80 37.0 Toiletries & Cosmetics 209,565,350 10.0 1,993.41 2.3 Home Furn & Supplies 197,821,882 28.7 1,949.72 18.3 Automotive 190,896,360 8.1 1,973.14 3.3 Drugs & Remedies 159,209,018 0.3 1,422.41 -0.2 Direct Response Co's 147,664,745 18.8 1,732.28 2.8 Media & Advertising 130,460,150 0.9 1,236.77 -2.9 Finance, Ins & Real Est 123,550,438 24.8 1,223.11 17.1 PublicTrans, Hotels & Resort 102,662,863 48.7 1,427.54 23.6 Technology 91,328,362 -5.6 1,100.43 -7.7 Source: Publishers Information Bureau Year-to-date, the strongest performers have been Financial, Insurance & Real Estate; Media & Advertising; Public Transportation, Hotels & Resorts; and Retail. January - September 2004 vs. 2003Class2004 Dollars% Chg2004 Pages% Chg Automotive 1,608,617,663 2.4 16,046.34 -3.0 Drugs & Remedies 1,357,587,006 2.4 11,757.00 -0.9 Toiletries & Cosmetics 1,349,793,267 4.9 12,674.16 -0.9 Apparel & Accessories 1,226,166,581 10.0 16,497.70 1.7 Home Furn & Supplies 1,169,611,561 6.3 11,571.92 1.0 Food & Food Products 1,142,453,469 12.6 8,363.67 7.9 Direct Response Co's 1,010,014,115 6.0 12,613.38 -1.1 Media & Advertising 940,404,680 17.0 8,623.93 6.7 Retail 863,584,801 19.6 10,508.89 8.0 Finance, Ins & Real Est 768,487,067 27.0 8,352.21 17.1 Technology 766,442,507 -0.2 8,817.01 -4.7 Trans, Hotels&Resorts 673,953,692 25.0 9,670.71 8.3 Source: Publishers Information Bureau Ellen Oppenheim, EVP and Chief Marketing Officer, Magazine Publishers of America, said "Magazine advertising hit a high for the year in September, illustrating that advertisers continue to recognize magazines as a unique medium that engages consumers in an age of interruption." You can find out more here.