Ethnic Print Media Group, the ad sales division of ethnic community newspaper publisher Gemstone Communications, Monday said it has begun implementing a national readership study of African American
community papers. Results, which will be published in the spring of 2005, will be based on interviews with more than 13,000 African Americans, including their readership patterns and consumer
spending. EPMG said it also is conducting an independent audit of 90 top African American newspapers in 65 markets. EPMG previously announced it is funding a nationwide audit of its top 75 Hispanic
community newspapers.
