According to the results of the 2004-2005 U.S. Opinion Leaders study conducted by Erdos & Morgan, the weekday edition of
The New York Times ranks first of 156 print, broadcast, and cable media
in reaching U.S. opinion leaders. The study also revealed that more U.S. opinion leaders rank the weekday
New York Times more "influential" than all other media outlets measured.
According
to this study, nearly two-thirds (64.2 percent) of the total universe of 450,848 U.S. opinion leaders read the weekday New York Times, an increase of three percentage points from the last study
conducted in 2002.