According to the results of the 2004-2005 U.S. Opinion Leaders study conducted by Erdos & Morgan, the weekday edition of The New York Times
ranks first of 156 print, broadcast, and cable media in reaching U.S. opinion leaders. The study also revealed that more U.S. opinion leaders rank the weekday New York Times
more "influential" than all other media outlets measured.
According to this study, nearly two-thirds (64.2 percent) of the total universe of 450,848 U.S. opinion leaders read the weekday New York Times, an increase of three percentage points from the last study conducted in 2002.