DoubleClick Monday launched a new ad management-reporting tool for Web publishers. The inventory management software is the latest enhancement in a broader rollout, which will cost the company over
$30 million this year. The "Inventory Manager" gives Web publishers a more complete picture of ad inventory across their network, including the revenue it is producing and the revenue it can produce,
allowing them to maximize current and future sales, Doug Knopper, senior vice president of ad-management at DoubleClick, said.
