The ad-supported free streaming of every March Madness game saw a massive traffic bounce for the length of the tournament. The nearly 50 million live streams were up 168% versus a year ago, Turner
said.
Turner oversaw the platform accessible via NCAA.com, CBSSports.com and bleacherreport.com -- as well as Google Play and the App Store. Sponsors included Capital One, Buick, AT&T
and Infiniti.
Even as many games were on cable networks TNT, TBS and truTV, they were free online.
Mobile phones saw a 309% increase in viewed minutes this year, while there was
a 194% increase via tablets. Turner said there were 5.8 million unique broadband users watching live video -- up 170% versus 2012.
The Valparaiso-Michigan State game garnered the
most live streams across platforms with 1.84 million, followed by Bucknell-Butler at 1.78 million and Mississippi-Wisconsin at 1.78 million.
Turner also touted the social media activity,
saying the April 16 Final Four games sparked 1.4 million comments -- a 16% bump over last year.
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