A former AdMob exec has stepped in to run mobile for performance display advertising company Criteo. The company has appointed Jason Morse to vice president of mobile product, leading a team to build a set of mobile advertising products that help businesses market products and service smartphones and tablets. At AdMob, Morse served as product manager. At AdMob, Morse developed and marketed Google's Mobile Ad exchange (AdX), rolling out offerings across the Asia-Pacific region, such as Japan, Korea, China, and Australia. Prior to joining Google, Morse worked as senior product manager at Yahoo Mobile. He will split his time between Criteo offices in the U.S., Japan and Europe.