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Quantas To Quit Twitter

The Qantas PR team has announced it is ditching its Twitter account, @QantasMedia, on April 19 and will instead be directing customers over to their new website newsroom for information and updates. The account is run by Qantas PR staff and has 27,000 followers. The reason behind the closure is being put down to the fact the airline already has a Twitter account, and a desire to condense the information it shares via social media.

Read the whole story at Marketing Magazine »

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