Experian's latest report revealed that the UK has the most prolific online shoppers who spend more time on retail websites compared to users in North America or Australia. About 10% of UK users spent all time online shopping in 2012, compared to 9% in the US and 6% in Australia, which was mainly driven by the Christmas season in the UK where 370 million hours were spent on online shopping, up 24% compared to the monthly average.