• April 22, 2013

[x+1] today announced an update to Origin, the company's data management platform (DMP), that will allow marketers to more easily move their offline data online. The company claims that the DMP will now be able to incorporate data from offline behaviors such as brick-and-mortar purchases.

Bridget Bidlack, vice president of product management at [x+1], stated that the update helps to bridge the gap between offline and online, and was done "to paint a more vivid picture of customer behaviors." She also stated that the update gives marketers "a more complete set of customer behaviors, both off- and online, available to help create more targeted online offers or messages."