Around the Net
Internet Services Providers Reward Good Mailers: Listrak
- Internet Retailer, Monday, April 22, 2013 5:45 PM
It is pretty well-known in the email industry that the ISPs will blacklist companies who continue to send emails to unused email addresses. In a new white paper from email marketing services company Listrak called, “From Acquisition to Win Back: E-mail Deliverability Tips for Every Stage of the Customer Lifecycle,” the company reveals that ISPs are increasingly rewarding good emailers and making sure that the messages send my these mailers is landing in a consumers’ inbox.
