Around the Net
Email Marketers Are Spending Too Much Time on Design & Content: Econsultancy/Adestra Report
- Internet Retailer, Thursday, April 25, 2013 11:20 AM
Design and content take up too much of email marketers’ time, according to the latest report from Econsultancy.com and email marketing services provider Adestra. According to the report, 18 percent of marketers spend more than eight hours creating content and design for one email campaign. According to the report, marketers could use that time more effectively.
