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SEO: How To Fix Broken Inbound Marketing Methods
- SeoMoz, Friday, April 26, 2013 2:49 PM
Rand Fishkin provides suggestions on how to push inbound marketing channels like search, content marketing and social forward to offer a complete approach to inbound marketing. Consider reviewing business key performance indicators, (KPIs), things you consider business metrics, and marketing KPIs. While these are leading indicators that marketers should use to get started, don't focus solely on these, according to Fishkin. He takes us through other tactics to consider. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.