A Rare Look Into Search At Yahoo, Bing, Google
Search Insider Summit attendees got a rare look into insight from Joan Arensman, search advocate at Google; Marc Canabou, VP of the global search business at Yahoo; and Jason Dailey, director of Bing evangelism at Microsoft. The discussion led by Rick Ducey, managing director at BIA/Kelsey, who expects local search to generate about $52 billion by 2017, about one third will come from national brands. Nice to see the three engines trying to work together to provide support for brands, rather than listening to them bash each other. The group talked about today's trends, future trends, and layer proximity bidding.