• April 30, 2013

Yieldex, a provider of inventory and revenue management solutions for digital publishers, has integrated with Operative, the advertising business management company, to help publishers gain greater transparency across their advertising inventory and increase revenue potential.  Digital publishers such as Weather.com and Cars.com are using Yieldex and Operative’s combined capabilities to gain better visibility into their ad businesses. “Our mission is to provide the ultimate operating system that equips digital publishers with the tools needed to overcome process hurdles, maximize efficiency and further monetize their ad businesses,” said Lorne Brown, President and CEO of Operative.