Fifteen Judges Named For OMMA Marketing And Advertising Awards

MediaPost Communications and the Interactive Advertising Bureau today announced the 15-member judging panel for the OMMAs, honoring excellence in interactive marketing and advertising, which will be held on Sept. 21 during Advertising Week in New York City. The panel is comprised of senior marketing executives from leading brands including Visa USA, Reebok International, Revlon, and Masterfoods, and the Association of National Advertisers President and Chief Executive Officer Bob Liodice.

Hundreds of submitted entries--including spots from TeamOne Advertising (Lexus), Grey San Francisco (Sun Microsystems), DeepFocus (Interscope Records and Miramax Films), Carat Interactive (Adidas), connect@jwt (Nestle), Squeaky Wheel Media (Pepsi), and Digitas (Best Buy)--will be judged within the following categories: Product Launch, Brand Awareness/Positioning, Direct Response, Public Service/Not for Profit, Purchase Intent/Sales, and Best in Show (among all winners). In addition, the OMMAs will include three editorial awards, with selections being made by the IAB and MediaPost editorial staff. These are: Innovation and Creativity, Marketer of The Year, and Lifetime Achievement.

The judging panel will choose four finalists in each category, and then an overall category winner, all of whom will receive Apple iPod minis with matching speakers.

The event, which will take place at the Interactive Advertising World event site--the Hudson Theatre at the Millennium Hotel in New York--will be moderated by Neil Perry, Principal, Neil Perry Associates and former head of interactive advertising for McDonald's.

The OMMAs are sponsored by DoubleClick, which is also throwing a post-ceremony celebratory cocktail party, and by Tribal Fusion, who will be offering a sampling of their private label beer throughout the ceremony.

A special Web site for the awards is live at www.omma-awards.com.

Next story loading loading..