"We've seen many companies... use the Web as an effective communications tool with consumers," said Heather Dougherty, senior analyst, Nielsen//NetRatings. "Three-quarters of the U.S. population is wired, so these days if a company isn't online, they're missing a large audience." The campaign provided two ways of participation, via phone and Website.
The site drew 1.1 million home users during the week ending August 29, rising 105 percent from the previous week. There were 950,000 office workers who visited the site, growing 98 percent from the week prior.
Web Traffic to 3M (U.S.)
Visitors 8/22 (000) | Visitors 8/29 (000) | % Growth | |
At-home | 525 | 1074 | 105% |
At-work | 479 | 950 | 98% |
Additional Nielsen//NetRatings' Week on the Web:
Forbes.com jumped 61 percent to 721,000 unique visitors at home during the week ending August 29, as surfers read a special report on 60 Cheap Places to Live. The top twenty pages within Forbes.com provided slideshows of cities defined as "Bohemian Bargains", "Porch-Swing Communities" and "Happy Hootervilles."
Traffic to MTV.com rose 43 percent at home during the week ending August 29 after the MTV Video Music Awards aired that Sunday. The site attracted 904,000 unique surfers with 15 percent of the site's audience logging on to view this year's nominees.
For more information, visit www.nielsen-netratings.com.