Aegis Acquires Canada's nvi, Expands iProspect In Great White North, Eh
by Joe Mandese, May 2, 2013, 8:06 AM
Aegis Media has acquired Montreal-based search and performance marketing shop nvi, and will expand the footprint of its iProspect network throughout Canada.
Terms of the deal were not disclosed, but Aegis said nvi, which was founded in 2005, is "a marketer leader in performance marketing" in Canada, and the acquisition will boost Aegis Media's Canadian digital revenues by 15%, and by as much as 33% in the Quebec market. nvi has offices in Montreal and Toronto.
Following its integration with iProspect, Aegis said it will become one of the largest "tier 1" bilingual teams in Canada.
nvi's client roster includes Allstream, RONA, Club Med, Michael's and Chapters/Indigo.