DishLATINO Taps MARCA
DishLATINO, a subsidiary of the Dish Network, has tapped MARCA to handle creative and strategic marketing duties targeted at the U.S. Hispanic and Puerto Rican markets.
DishLATINO is the Spanish and English language programming service targeted at Hispanics in the U.S. It was created in 1999 and is one of the largest Hispanic advertisers in the country. MARCA had previously handled customer retention marketing efforts for the client, and now adds multimedia branding and customer acquisition, as well as the Puerto Rican market.