Sanders Preps For YouTube's Primezone Sports

Deion-SandersDeion Sanders, who is busy with shooting commercials and offering NFL commentary, will be part of YouTube’s fledgling paid channels effort. Sanders is behind Primezone Sports, which will feature a range of programming from reality series to talk shows.

Entrepreneur Tracey Edmonds will join him in launching the effort. The channel will feature active athletes, legends and fans -- looking to appeal to a broad audience, although the focus on the “player’s point of view.”

The “Know Like a Pro” how-to series will be the initial programming, featuring Sanders and other notables. Edmonds runs an eponymous production company.

The channel will cost $2.99 a month. Sanders, nicknamed “Prime Time,” is an NFL Hall of Famer and also played Major League Baseball.

Primezone Sports is part of YouTube’s initiative allowing “partners” to launch channels with fees starting at $0.99 a month. Channels have a 14-day trial period.

“Sesame Street” will make full episodes available on its outlet, while UFC will have classic bouts. Channels will focus on topics such as woodworking, fitness and comedy.

Recommend (1)