Mag Bag: Atlantic To Launch 'Defense One,' 'National Journal' Redesigns Hotline Site

Atlantic-MediaThe pace of new product launches and re-launches at Atlantic Media is verging on frenetic. Atlantic will launch Defense One, a new media brand serving the defense and national security community, this summer. Atlantic property National Journal revealed a redesigned Hotline.com. (National Journal has also published its first e-book, for good measure).
 
According to Atlantic, Defense One will serve the entire national security leadership community, including members of the executive branch, Congress, contractors and think tanks. It will deal with issues like budget uncertainty, emerging national security frontiers, new management approaches and opportunities from emerging technology.
 
Defense One is ad-supported; its launch is being sponsored in part by Northrop Grumman. The brand will launch an iPhone and Android app in the fall, followed by the release of a special eBook series by the end of the year. An events division is also set to launch in fall 2013.

Atlantic Media president Justin Smith stated: “Defense One will bring to this important market the disruptive combination of intelligent, indispensable journalism and leading-edge digital expertise ..."
 
Atlantic’s National Journal has redesigned The Hotline, its subscription political news hub, to include new features, such as sortable news monitoring and aggregation for every political race and candidate; social media tracking and ranking; and a new, more user-friendly interface. Every House, Senate and gubernatorial race now has a dedicated profile page with candidate profiles, poll tracking, news monitoring, social media engagement, and financial disclosures. Other new features scheduled to debut later this year include aggregated polling data on national races, campaign financial disclosures, and a customizable race dashboard of national and gubernatorial contests.
 
National Journal also launched its first e-book, In Lew of Geithner, by chief correspondent Michael Hirsh, who investigates whether the new Treasury Secretary, Jacob Lew, will be able to fill his predecessor Timothy Geithner’s shoes -- especially in key areas like Wall Street oversight. In Lew of Geithner is available today for all National Journal members, and it is also available for download via Amazon, iTunes, and Barnesandnoble.com.

Morgan Steps Down, Jamison New Vice President, Publisher For Seventeen, Redbook
 
Mary Morgan is stepping down as vice president, publisher and chief revenue officer of Redbook. She plans to retire to her home in Cape Cod. She is being replaced by Jayne Jamison, who has been the vice president, publisher and chief revenue officer of Seventeen. Jamison will now oversee both magazines with the new title of vice president and publishing director for Seventeen and Redbook.
 
All You Makes Tablet Edition Shoppable
 
All You is making its tablet edition shoppable through a partnership with ShopAdvisor. Effective with its May issue, the new capability allows readers to see price histories and make purchases directly from the magazine’s digital pages. Readers who aren’t ready to buy can also choose to “watch” it and receive email alerts when the price drops or when there is a special promotion. According to ShopAdvisor CEO Scott Cooper, “when someone uses ShopAdvisor to watch a product and is later alerted to a price drop, users will click through to an online retailer nearly 20% of the time.” All You will offer advertisers the opportunity to use the shoppable feature within their ads in upcoming issues.
 
InStyle Bows Magnetique
 
InStyle is introducing a new app, Magnetique, that tells readers interested in an item where they can find it at local retailers, along with other product information. All the reader has to do is take a picture of the item using an iPhone or Android device (or any Internet-enabled computer) and access information. including a list or map view of all nearby retailers that carry the item. She can then tap a store to display its phone number and address, call the store directly, or visit its e-commerce site. Magnetique users can share their items via Facebook, Pinterest, Twitter and email. The new feature debuted with InStyle’s May issue, with 35 editorial pages integrating the Magnetique app functionality.
 
Wired Debuts 3 New Video Series
 
As part of Conde Nast’s larger rollout of video channels across its magazine brands, tech title Wired has launched three new online video series on its video channel and YouTube. The first, "The Window," takes viewers inside “extraordinary construction projects, factories, labs and landmarks seen through the eyes of people who work there.” The second, "Angry Nerd," lets Wired’s Chris Baker unleash his full nerdiness in enthusiastic, sometimes vitriolic tirades on tech-related subjects. Finally, "Game/Life" brings game industry news and views from Baker along with fellow game critics Chris Kohler and Peter Rubin.
 
Kiplinger Names Dolan Community Editor
 
Kiplinger has appointed Rebecca Dolan to the post of community editor, where she will be responsible for fostering Kiplinger’s social media community, creating engaging content and interacting with readers across multiple platforms, including regular Web chats featuring personal finance experts. Previously, Dolan served as associate editor at Huffington Post Travel, where she managed the site’s social media community.
 
 

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