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Sending Relevant Emails is a Challenge For E-Commerce Companies: Bronto

According to a new report from email marketing services company Bronto, creating relevant emails is a bigger challenge for e-commerce marketers than driving conversion rates. For the report, Bronto interviewed 200 online retailers and brand marketers and 31% replied “making email targeted and relevant,” while 24% said “driving orders.” The report also revealed that 58% of online retailers said that conversion rate was the key driver of email revenue, and 30% said list growth was a key driver in revenue.

Read the whole story at Direct Marketing News »

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